1.09.2007

Less than Impressive

I've been seeing ads for this stuff all around New York City. I've never had it (partly because it hasn't been released yet), but I already hate it. I have issues with the copy on this subway posting as well.

"Less than nothing." Now what exactly are they referring to here?

Are they talking about the price? Because if they are, then they are saying it costs less than nothing else on the market, making it the highest priced beverage out there.

Are they talking about the calories? Because if they are, then they are saying it contains less calories than nothing else on the market, making it the highest calories beverage out there.

Maybe their copywriter should go to grammar school.

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