11.27.2006

Pure Gold

Gotta love the creative use of media in this guerilla piece for Gold's Gym. I'm sure you get the idea, but the closing elevator doors appear as if they are being pulled together by the strong man. Although, it must be awkward standing inside that elevator with your boss, an intern and this oiled up, muscular man in tiny shorts smiling like an idiot.

4 comments:

  1. Yah hasn't been getting great feedback Satish.

    http://adsoftheworld.com/media/ambient/golds_gym_elevator

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  2. i think he's pulling the doors apart. but how does he get his arms infront of the doors?

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  3. I would call this a spec ad.

    Except that the credits listed at
    http://adsoftheworld.com/media/ambient/golds_gym_elevator
    are completely bogus.

    Which makes it a fake ad. And which makes its creators frauds. Just thought I'd point that out.

    Also, it's been done before. And better.

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  4. Yea, I don't think it's the best execution in the world. How do you know the credits at AOTW are fake?

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