Thumbs Up? Not So Much

I came across this ad in the Penn State student newspaper, The Daily Collegian. The copy reads:

"Have more fun with your thumbs. Rock out with peer-to-peer music streaming on the Sony mylo personal communicator."

Now, I don't know where the ad agency found this mullet with a thumb under it, but I would guess that the creatives jumped in their time machine and headed back to a 1992 Billy Ray Cyrus concert. And I highly doubt that the target demographic for this Sony toy is guys with mullets. What a strange little ad, but given that it appeared in central Pennsylvania, it may be very effective.

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