Thanks to Maggie, and all of her awesomeness, for pointing this one out.
Smirnoff Raw Tea has created a site featuring young, rich, yacht sailing Cape Cod prep school guys rapping about how they roll.
The site also has a 'Prepsta Guide' that outlines how to be Prepsta.
Favorite line? 'We might be vanilla, but our Labs are chocolate.'
UPDATE: This campaign also includes a contest to create your own Prepsta video. They are using Craigslist to promote it.