This is a nice idea that gets the point across. Not sure how appealing shriveled grapes are, but good idea and I can see this being a series. Copy translates, "Maximum Absorption."
Agency: Gitam BBDO, Tel Aviv, Israel
Creative Director: Guy Bar
Creative Supervisor: Danny Yaakobovic
Art Director: Igal Ezra
Copywriter: Matan Orian
Photographer: Yoram Ashaim