Paper Towels Absorb All Your Juice

This is a nice idea that gets the point across. Not sure how appealing shriveled grapes are, but good idea and I can see this being a series. Copy translates, "Maximum Absorption."

Agency: Gitam BBDO, Tel Aviv, Israel
Creative Director: Guy Bar
Creative Supervisor: Danny Yaakobovic
Art Director: Igal Ezra
Copywriter: Matan Orian
Photographer: Yoram Ashaim

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