Tide Says You are What You Wear

At first I didn't get these, but I really like them after reading the copy, "Because you are what you wear." It's true, and makes me want to take pride in my clothing, haha. I only wish the ads worked better just as visuals.

Agency: Conill Saatchi & Saatchi, New York
Creative Director: Maru Kopelowicz
Art Director: Matias Aubi
Copywriter: Ariel Dress
Photographer: Sergio Bellintende
Photography Studio: Ave Photographic Studio, Buenos Aires

via

technorati: tide clothing