7.24.2007

Masks Made of Converse are Unclear

These are really cool, and they did a great job with the art direction and creating the masks, but why masks? Copy reads, "The Original All Star." I don't get it. Anyone have any thoughts?

Agency: JWT, Poland

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5 comments:

  1. King_HaggardJuly 25, 2007 3:03 AM

    guess it's some sort of tribal thing.

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  2. AnonymousJuly 25, 2007 11:29 AM

    Isn´t fashion a type of mask?

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  3. AnonymousJuly 25, 2007 2:02 PM

    i'm thinking they want you to consider converse as the original indigenous shoe tribe, the navajos of the sneaks.

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  4. shedwaJuly 25, 2007 2:09 PM

    Yea, the idea of a Converse tribe roaming around works I guess.

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  5. AnonymousJuly 25, 2007 6:41 PM

    This, I think is a bit of a rip off (and a poor one at that) of the Nike masks made by Brian Jungen. His notion was to articulate a paradoxical relationship between a consumerist artifact and an 'authentic' native artifact. And they are stunning.

    http://www.secession.at/art/2003_jungen_e.html

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