Evolution Serves Your Fashion Needs

These are great. What a perfect idea. I can't believe I haven't seen anything similar before. Copy reads, "Or go to www.wwfchina.org." Enlarge the images to take it all in.

Agency: Ogilvy & Mather, China
Creative Directors/Copywriters: Nils Andersson, Doug Schiff
Art Director: Fenglin Yu

technorati: wwf evolution