Kama Sutra Condoms Says Stop Masturbating

I'm not really sure what to think of these. I like the art direction and illustration, but the copy and idea throws me off a bit. The copy reads, "Make up for lost time." Who are they targeting here? Are they really targeting military men and astronauts? Because if they aren't, I'm not sure many guys would relate to the ads. Interesting ads though.

Agency: Ogilvy & Mather, Mumbai, India
Executive Creative Director: Piyush Pandey
Creative Director: Sumanto Chattopadhyay
Associate Creative Directors: Sukesh Nayak, Heeral Desai
Art Director: Manasi Kotian
Copywriter: Manju Iyer

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