Airbus A380 Bird is Flying Soon

I like the illustrations on these Airbus A380 ads a lot, but I'm a little confused by them. Why the giant bird as the plane? I like the drastic change form more typical airline ads, though.

Agency: Ogilvy & Mather, Beijing
Executive Creative Director: Nils Andersson
Creative Director: Wilson Chow
Art Director: Bo Deng

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