This cartoon is the eleventh in a weekly series drawn by a talented illustrator named Victoria Levan. Check back each Friday for a new Shedwatoon.
6.29.2007
6.28.2007
Police Jobs Look Exciting
I really like the art direction in these police recruitment ads. It's interesting, and has a lot going on, which is exactly the message they were trying to send about the job. Very nice job.
Agency: Team One, El Segundo
Executive Creative Director: Chris Graves
Creative Director: Grant Holland/Ralph Watson
Copywriter: Grant Holland
Art Director: Ralph Watson
Photographer: Rick Chou
Illustrator: John Hersey/Ralph Watson
Agency: Team One, El Segundo
Executive Creative Director: Chris Graves
Creative Director: Grant Holland/Ralph Watson
Copywriter: Grant Holland
Art Director: Ralph Watson
Photographer: Rick Chou
Illustrator: John Hersey/Ralph Watson
Create Your Own Donut Eating Simpsons Character
The new Simpsons Movie is coming to theaters July 27th, but you can get your donut fix now with the microsite. It's got lots of cool things to keep you distracted from your real work. My favorite is the create your own character feature. It's got many options to choose from. The entire site isn't up and running yet, but there's games and more. Have fun exploring Springfield.
6.27.2007
Carrie Underwood Got a Milk Mustache
Go Blow Fish a Chupa Chup
Not anything too great about this Chupa Chups ad, but it's a nice little one off. I love the colors and art direction. Sea life is fun, and it might just be this horrid heat filled NYC weather, but I want to go swimming now.
Agency, City: Nongshim Communications, Seoul, Korea
Executive Creative Director: WonKyu Jo
Creative Director: Nam-Kil Liu
Copywriters: Ji-Yeon Han, Seung-il Park
Art Director: Sung-Ha Park
Producer: Sang-Moon Lim
Account Supervisor: Ga-Ram Ahn
Advertiser's Supervisor: Yoo-Seung Yang
via
Agency, City: Nongshim Communications, Seoul, Korea
Executive Creative Director: WonKyu Jo
Creative Director: Nam-Kil Liu
Copywriters: Ji-Yeon Han, Seung-il Park
Art Director: Sung-Ha Park
Producer: Sang-Moon Lim
Account Supervisor: Ga-Ram Ahn
Advertiser's Supervisor: Yoo-Seung Yang
via
technorati: chupa chups blowfish
Saving a Life is Cheap
These ads are nice. They make a great point, and the visual complements the copy well.
Agency: Saatchi & Saatchi, Amstelveen, The Netherlands
Creative Director: Magnus Olsson
Copywriter: Saatchi/Saatchi Tribe
Art Director: Saatchi/Saatchi Tribe (Tim Bishop)
Photographer: Calle Stolze
Producer: Jan Willem Wiesenekker
Account Supervisor: Ard Krak
Advertiser's Supervisor: Alexandra van Nieuwenhuyzen
Agency: Saatchi & Saatchi, Amstelveen, The Netherlands
Creative Director: Magnus Olsson
Copywriter: Saatchi/Saatchi Tribe
Art Director: Saatchi/Saatchi Tribe (Tim Bishop)
Photographer: Calle Stolze
Producer: Jan Willem Wiesenekker
Account Supervisor: Ard Krak
Advertiser's Supervisor: Alexandra van Nieuwenhuyzen
6.26.2007
CiCi's Boomerang Sign
A nice little viral effort from CiCi's Pizza. I'm starting to see a formula in these viral vids. They all have crazy little special effects and try to look like amateur video. Why can't creatives just come up with a unique and entertaining short video and stop trying to imitate each other?
6.25.2007
Huge Pepsi Logos Make for Great Ads
I absolutely love these new Pepsi spots. I think the idea of the giant pepsi logo ball thing is great, and the commercials are so well made. I hope to see more from this campaign.
Agency: BBDO, New York, USA
Creative Directors: David Lubars, Bill Bruce, Don Schneider
Art Director: John Leu
Copywriter: Brad Roseberry
Director: Traktor
Nike's Stadium in a Box
What a great promotion. Reminds me of one of those diorama things I had to make in school as a kid.
Agency: Publicis, Singapore, China
Regional Creative Director: Calvin Soh
Creatives: Loh Weicheng, Yvonne Chia
DI Artist: Jimmy Leow
Project Manager: Gwynn Wong
Associate Account Director: Jason Tan
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Agency: Publicis, Singapore, China
Regional Creative Director: Calvin Soh
Creatives: Loh Weicheng, Yvonne Chia
DI Artist: Jimmy Leow
Project Manager: Gwynn Wong
Associate Account Director: Jason Tan
via
Stuff You Might Like 3: Read Up On It
In this week's edition of Stuff You Might Like, I've featured some books that I've read that I think are good reads for any advertising person.
Hey Whipple Squeeze This - This was one of my text books during my advertising studies in college. It's an easy read, and covers the various trials and tribulations of creating ads in this crazy business.
Hoopla - I haven't read this one, but I flipped through it and was intrigued. It comes from the people at Crispin Porter + Bogusky, so it's gotta be dynamite.
Cutting Edge Advertising - This was one of my favorite reads. It features great, full-color ad samples and lots of good insights and stories of the industry. This one got me through my first internship in creative advertising.
Check back each Monday for a new Stuff You Might Like edition.
6.24.2007
Ariel Shows How Disturbing Teenage Love Is
What the hell is going on here? Are kids really creepy little stalkers like this commercial suggests? Who actually collects discarded food from their crushes? I can remember when I was in Middle School I kept love letters and phone numbers, but pizza? Straws? Why not just go gather her fingernails after she cuts them while you're at it. Either Ariel missed the boat on this one, or I'm completely removed from the teenage love trends.
Agency: Del Campo Nazca Saatchi & Saatchi, Buenos Aires, Argentina
Creatives: Gaston Bigio, Jonathan Gurvit, Natalia Gioiosa, Pato Gómez, Gabriel Huici, Jorge Ponce Betti, Ignacio Zuccarino, Daniel Fierro
Director: Martin Hodara
Production: Palermo Films
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It's a Sin to Live This Well
Gotta love a work environment that leads to this kind of creativity. From the video homepage, "We did this video one night after work. We are a company called Connected Ventures, a group of friends who work for: Vimeo, CollegeHumor, Busted Tees, and Defunker."
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Your Signature is Powerful
This is such a great commercial. The animation style is wonderful, and the message is powerful. This won the Cannes Lions 2007 in Film. Where do I sign?
Agency: TBWA\Paris
Executive Creative Director: Erik Vervroegen
Creative Director: Erik Vervroegen
Copywriter: Stephane Gaubert/Stephanie Thomasson
Art Director: Stephanie Thomasson/Stephane Gaubert
Account Supervisor: Guillaume Allilaire
Production Company: Magic Lab, Montreuil
Director: Philippe Grammaticopoulos
Producer: Maxime Boiron
via
6.23.2007
Pabst Blue Ribbon Gets Artsy
Merpeople Take Over Coney Island for the Mermaid Parade
If you love mermaids, fish or simply half-naked women, then you would love the Coney Island Mermaid Parade. I checked out the parade today, which was the 25th anniversary of the annual event. It was a crazy time. People parade the boardwalk and streets of Coney Island dressed as mermaids, mermen, merbabies, mersluts and anything else you can mer. It was a lot of fun seeing how far some people took their costumes. Some girls let all of their gills hang out and don't even bother to cover themselves. This proved to be more flattering on some then others. Check out all the pics below, and be sure to hit the parade for yourself next year.
6.22.2007
Havaianas Keeps Bringing the Gold
All of this great Havaianas advertising, I can't take it! These sandals are so fucking great. I love these ads. See more from Havaianas here, here and here.
Agency: AlmapBBDO, Sao Paulo, Brazil
Creative Directors: Marcello Serpa, Marcus Sulzbacher
Copywriter: Sophie Schoenburg
Art Director: Danilo Boer, Marcos Kotlhar, Marcus Sulzbacher
Illustrator: Danilo Boer, Marcos Kotlhar
Typographer: Jose Roberto Bezerra
Account Supervisor: Carla Schmitzberger
Advertiser's Supervisor: Cristina Chacon
Agency: AlmapBBDO, Sao Paulo, Brazil
Creative Directors: Marcello Serpa, Marcus Sulzbacher
Copywriter: Sophie Schoenburg
Art Director: Danilo Boer, Marcos Kotlhar, Marcus Sulzbacher
Illustrator: Danilo Boer, Marcos Kotlhar
Typographer: Jose Roberto Bezerra
Account Supervisor: Carla Schmitzberger
Advertiser's Supervisor: Cristina Chacon
Masp Museum Brings the Art Out of You
These ads look great. Copy reads, "Gosh. Art doesn't live on museum walls. It lives in you." I like the idea and the message. It's true.
Agency: DDB, Sao Paulo, Brazil
Executive Creative Directors: Sergio Valente, Julio Andery
Creative Directors: Sergio Valente, Julio Andery, Augusto Moya
Copywriter: Fred Saldanha
Art Directors: Pedro Izique, Guilherme Nobrega
Photographer: Ricardo Rojas
Illustrators: Pedro Izique, Macacolandia
Account Supervisor: Thelma Mayr
Advertiser's Supervisor: Julio Neves
Agency: DDB, Sao Paulo, Brazil
Executive Creative Directors: Sergio Valente, Julio Andery
Creative Directors: Sergio Valente, Julio Andery, Augusto Moya
Copywriter: Fred Saldanha
Art Directors: Pedro Izique, Guilherme Nobrega
Photographer: Ricardo Rojas
Illustrators: Pedro Izique, Macacolandia
Account Supervisor: Thelma Mayr
Advertiser's Supervisor: Julio Neves
technorati: masp museum art
Pamela Anderson Gets Back in Her Red Bathing Suit
I really like the new DirecTV ads that recreate old movie and television scenes and then have the actors themselves talk directly into the camera telling you about DirecTV. I think they are smart and entertaining. Past actors to appear in the spots have been Charlie Sheen in his role from Major League and Christopher Lloyd from Back to the Future.
The latest, though, is a little different. The star is Pamela Anderson in her famous Baywatch role. Like the others, she talks into the camera, but I have no idea what she says. I'm too preoccupied with, ummm, well, her huge chest. She even talks about how her famous slow-motion running scenes. Here are some photos from the commercial shoot.
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Terra Parental Control is Great
I think these ads are great. Copy reads, "Don't let anyone break into your kids world. Terra Parental Control. Safe surfing for your children. Control access to websites. Monitors chatrooms." I love the art direction and the worlds they created. Great message, too.
Agency: DDB, Sao Paulo, Brazil
Executive Creative Directors: Sergio Valente, Julio Andery
Creative Director: Felipe Cama
Copywriters: Marcio Fritzen, Felipe Cama
Art Directors: Bruno Oppido, Gilberto C. Barros
Photographer: Ricardo Rojas
Illustrator: Up Ilustracao
Account Supervisors: Jose Boralli, Danilo Ken, Thelma Mayr
Advertiser's Supervisor: Alexandre Cardoso
Agency: DDB, Sao Paulo, Brazil
Executive Creative Directors: Sergio Valente, Julio Andery
Creative Director: Felipe Cama
Copywriters: Marcio Fritzen, Felipe Cama
Art Directors: Bruno Oppido, Gilberto C. Barros
Photographer: Ricardo Rojas
Illustrator: Up Ilustracao
Account Supervisors: Jose Boralli, Danilo Ken, Thelma Mayr
Advertiser's Supervisor: Alexandre Cardoso
Shedwatoon 10: Assistant
This cartoon is the tenth in a weekly series drawn by a talented illustrator named Victoria Levan. Check back each Friday for a new Shedwatoon.
technorati: victoria levan cartoon
6.21.2007
Condor Travel Tries to be Simple
Copy reads, "Get to know more about New York/Paris. Condor Travel." Is anyone else confused by these? I think where I'm getting lost is that the visual and the copy contradict each other. If they had scrunched everything they could about the two cities into the ads, I think it may have made more sense.
Agency: Quorum Nazca Saatchi & Saatchi, Peru
Creative Director: Shatz
Art Director: Ricardo Toyohama
Copywriter: Martin Santivañez
Additional credits: Diego Vasquez
Agency: Quorum Nazca Saatchi & Saatchi, Peru
Creative Director: Shatz
Art Director: Ricardo Toyohama
Copywriter: Martin Santivañez
Additional credits: Diego Vasquez
Havaianas are Wonderful
I love Havaianas advertising more and more with each installation. These ads look so great. The lines are pretty great, too. Enlarge the images to enjoy them fully. And I have to say, I got a pair of these bad boys and they are wonderful. If I worked on a beach, I'd be wearing them right now. Previous Havaianas ads are here and here.
Agency: AlmapBBDO, Sao Paulo, Brazil
Creative Director: Marcello Serpa
Copywriter: Renato Simoes
Art Director: Bruno Prosperi
Photographer: Fernando Nalon
Illustrators: Jose Cortizo Junior, Daniel Moreno
Typographer: Jose Roberto Bezerra
Account Supervisor: Carla Schmitzberger
Advertiser's Supervisor: Cristina Chacon
Agency: AlmapBBDO, Sao Paulo, Brazil
Creative Director: Marcello Serpa
Copywriter: Renato Simoes
Art Director: Bruno Prosperi
Photographer: Fernando Nalon
Illustrators: Jose Cortizo Junior, Daniel Moreno
Typographer: Jose Roberto Bezerra
Account Supervisor: Carla Schmitzberger
Advertiser's Supervisor: Cristina Chacon
6.20.2007
M&Ms are a Blurry Mess Up Close
These M&M ads have a great idea going for them, but horrible execution? All of the various candies make up an image, but it's almost impossible to see close up as a print ad. If you want to see them, enlarge to fit your screen and then step/roll/crawl back about 10 feet and it should become clear. Turn them into a billboard, and I'm hooked.
Agency: TiempoBBDO, Madrid, Spain
Agency: TiempoBBDO, Madrid, Spain
6.19.2007
Oreo and Milk Makes a Great Moon
This Oreo ad is so great. So simple, but so perfect. One of those 'man, I wish I had thought of that' ideas. Copy reads, "Milk's favorite midnight snack."
Agency: DraftFCB, New York
Executive Creative Director/Copywriter: Rodd Chant
Art Director: Richard Velloso
Photographer: Richard Foster
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Agency: DraftFCB, New York
Executive Creative Director/Copywriter: Rodd Chant
Art Director: Richard Velloso
Photographer: Richard Foster
via
6.18.2007
Paul McCartney Dances Tonight for iTunes
This iTunes ad featuring Paul McCartney is kinda trippy. I love it, but I feel like Paul's eyes are jumping out of his brain. You can get an even higher-quality mind mesmerize here.
Bic Slaps Their Logo on Artwork and Artists
I love the illustrations in these, but the ads themselves are kind of lame. I bet the artwork wasn't drawn with that Bic, and if that's the case then what's the freakin' point? Don't try to pass off amazing artwork as being drawn by your cheap pen. Copy reads, "Make your choice." Guarantee a Bic had no effect in these musicians choice to become what they did. Classic case of slapping your brand on something great, and in turn making it crappy.
Agency: TBWA\BR, Brazil
Creative Directors: Alessandro Cassulino, Cibar Ruiz
Art Director/Copywriter: Antonio Correa
Illustrator: Fabio Cortez
Agency: TBWA\BR, Brazil
Creative Directors: Alessandro Cassulino, Cibar Ruiz
Art Director/Copywriter: Antonio Correa
Illustrator: Fabio Cortez
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