It's here! It's here! The new Sony BRAVIA Play-Doh ad is here! This is like Christmas. Well, maybe more like Easter with all of the rabbits and colors. The spot looks great. The hi-res spot is available on the Sony website, but you must sit through a bunch of colour facts to get to it. It looks great though, and is well worth the wait.
This spot is a little different than the previous Balls and Paint, in that those were in slow-motion, this one is in stop-motion. From the Sony website, "The third TV commercial for BRAVIA is the most ambitious piece of stop-motion animation ever undertaken. Devised by Fallon and shot over three weeks in New York, the commercial employed 40 animators from Passion and used 2.5 tonnes of plasticine."
All the hard work was worth it. The effects are wonderful, the rabbits are fun to watch and the song "She's a Rainbow" is a perfect choice. Enjoy! Long live the Sony Bravia spots!
Agency: Fallon, London
Creative Directors: Juan Cabral, Richard Flintham
Agency Producer: Nicky Barnes
Account Director: Ben Cyzer
Production Company: Gorgeous Enterprises, London
Director: Frank Budgen
Producer: Rupert Smythe
Animation Production Company: Passion Pictures, London
Animation Supervisor: Darren Walsh
Post Production: Moving Picture Company, London
Model Making: Artem, Middlesex
Music: "She's a Rainbow" by The Rolling Stones