This is possibly the dumbest ad I have ever seen. It could even pass for a spoof. Who the hell wants to spray themselves in Pepsi, and what the hell kind of tagline is "sexy drink"? I think I'm just gonna quit wasting my time on this ad and stop now.
Agency: CLM BBDO, Boulogne Billancourt, France
Creative Directors: Jean-François Sacco, Gilles Fichteberg
Art Director: Paola Nauges
Copywriter: Fabien Moreira
Photographer: Jean-Noël Leblanc-Bontemps