Mortein Lets You Make Love All Night Long

I really like the art direction in these Mortein ads. It's original and very well done. But, I don't really understand how the headlines work for the product, which is a mosquito repellent. I think they are trying to say that you will get through the night without being bitten, but what does sleep have to do with love and sex? Anyone wanna argue the other side?

Agency: EuroRSCG, India
Creative Director: Satbir Singh
Art Director: Prashant Sharma
Copywriter: Ajay Saini

1 comment:

  1. The team says Mortein prevents disturbance to lots of love making. Where's the time for love bites if you spend the night clapping away mosquitoes? I guess mortein helps you this way.