Sorry, but this is total scam. It is completely off-brand. Axe/Lynx never crosses the line into crudeness.I bet if you asked Unilever (parent company) if they approved this, the answer would be a huge "no."Scam is a scourge to advertising creative professionals.
Are you seriously saying Axe never does crudeness? There whole marketing position is based on sexual innuendos and suggestions. I'm not fighting to say this ad is legit, but my source says it is.