Jim Bean Defines The Girlfriend
This Jim Bean commercial introduces us to The Girlfriend. She doesn't really care what the hell you do. She just sits at home with her cleavage talking about you and waiting for you to come back from wherever the hell you've been, like the strip club.
5 comments:
a terrific job by Zenith in getting results for Jim B. 3 million in 2003, then 6 million in 2004and then 9 million in 2005. The ROI for JB ad $ has got to be awesome! Fortune owns the brand and would not (imho) ratchet up ad spends year over year by a factor of 2X unless the ROi was off the chart. This "Down Under" Piece is a barrel of laughs. Prediction: another win for Zenith (Division of Publicis Group).
Thanks for that great info Arthur. Those are some impressive numbers.
Shawn, the numbers are from our friends at TNS Media Intelligence.
From MySpace to www.nytimes.com I've noticed a trend that properties with ad revenues that are uptrending focus on those Brands that have increased ad spend year over year. Jim Beam is an exceptional example of a winning series of advertising successes from 2004-2007! Thanks for posting this "we'll never see this one in the USA" spot, Shawn!
I suspect this spot is from Australia. Anyone know for sure? People are telling me it's a US viral (i.e. online only) video. But I think not.
It's been on TV in Australia, mostly on cable TV.
A lot of it is short snippets rather than the whole ad.
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